• Back

The Project

"Finding new and exciting wines should be effortless" - a thought we - two friends and colleagues from Finland - shared one Friday evening while having a glass of wine after work. That led us to reflect on the complexities of the wine sales and marketing landscape. We agreed that in this modern era, everyone should have the opportunity to discover and purchase new wines with ease, motivating us to take action.At the core of our project is the vision of a seamless and integrated wine ecosystem, one that empowers vintners to engage and enchant a discerning audience. Regardless of scale, every winery ought to have a straightforward method to share its narrative and offerings. It is our conviction that wine producers must be able to seamlessly engage with customers drawn to the distinctive tales and tastes enshrined in every bottle, whether the customer is in the secluded north or in a bustling city in central Europe.Reflecting on the complexities of the wine market, we crafted a strategic approach, initiating with a comprehensive survey to gain insight into the distinct requirements and perspectives of private consumers, wine producers, wine bars, and restaurants.This marks the start of our endeavor to make the wine industry more accessible and navigable, empowering wine producers to share their passion and products with a global community, and making the wine discovery process more effortless for all.

• Back

The survey

The Survey – is the initiating phase on our quest to transform the wine industry.This survey consists of 44 carefully curated questions, specifically tailored for wine producers. We value your expertise and dedication to the craft of winemaking, and your participation is key to shaping a comprehensive view of the industry's current state and future directions.We probe into your accumulated experiences and tactical choices in wine production, marketing strategies, distribution channels, and customer relations. The insights you provide will be pivotal in enhancing our comprehension of the industry's pulse, spotlighting sectors primed for ingenuity and expansion.As you take this survey, we invite you to reflect on the journey of each varietal from vine to bottle. Your insights will not only help us understand the producers' perspective but also guide enhancements that benefit the entire wine community.We respect your time, and the survey is designed to take approximately 30 minutes to complete. Be assured that your responses are treated with confidentiality, and you retain complete control to remain anonymous and omit any questions you choose not to engage with.Should you have received an invitation to this survey, or if you’ve discovered our initiative independently, we welcome the involvement of every wine producer big or small in scale. To partake in shaping the future of the wine industry, please submit your contact details below, and we will promptly provide a link to the survey.

• Back

The results

At the moment, the survey is still active, and the results have yet to be analyzed. This page is where we will share some of the intriguing findings from our collective exploration into the world of wines. The participation of every wine enthusiast, wine bar, restaurant, and winemaker has been instrumental in shaping our discoveries, and we are excited to provide the results as soon as the survey concludes and analysis is complete.For a more comprehensive understanding, we offer an exclusive, in-depth report to wineries that have participated in our survey and shared their contact information.If you represent a winery and have not yet participated, please provide your contact details, and we will be delighted to send you the survey link. You are also encouraged to share our site with your colleagues in the industry.

In the meantime, you're invited to join the conversation on our social media platforms for more engaging content. Links to our social media sites are available at the bottom of this page.